Introduction

Longterm Colab Limited (registered in England and Wales, company number 16139661) takes privacy seriously and we are committed to protecting your personal data.

In this Privacy Notice, “Longterm Colab”, “we”, “us” or “our” refers to Longterm Colab Limited. This notice explains what personal information we collect from visitors to our website and from participants in the market research studies we conduct online, over the phone and in person. It also explains how we use and protect your personal data, your rights, and how to contact us.

This Privacy Notice supplements other relevant information provided at the time you are invited to take part in our research. This may include screening emails, participant information pages or terms and conditions (for panel members). Please read this Privacy Notice alongside those materials to fully understand how and why we are processing your personal data.

By choosing to participate in our research, you acknowledge that you have been informed of our privacy practices and agree to the terms described here.

Our Market Research Work

We conduct market research all over the world from our UK office, including online and telephone interviews. Our research is typically business-to-business and helps our clients better understand you and the organisation you work for, the products and services you use, and your professional opinions about them.

Why We Contact You

We may contact you for the following reasons:
- To invite you to take part in a survey
- To share results from a survey you took part in
- To verify answers you provided in a survey
- To validate your registration to our respondent panel
- To update and maintain accurate panel records

If we contact you for any other reason, we will ensure it aligns with your prior consent or legitimate interests.

What Information Do We Collect?

The personal data we collect may include:
- Contact Data: your name and email address
- Profile Data: your place of work, job role and job title
- Survey Data: your responses to surveys
- Technical Data: your IP address and usage data from our survey platform (e.g. LimeSurvey)
- Marketing Data: your communication preferences

We also collect and use Aggregated Data such as statistical or demographic information. Aggregated Data is anonymised and does not identify you personally. For example, we may compile and anonymise survey responses to share in reports with our clients or in industry publications.

Eligibility

Our research is intended exclusively for adults working in professional roles, typically within the media, marketing, or advertising industry. We do not collect personal data from children or individuals outside of this professional context.

How We Use Your Personal Data and Our Legal Bases

We use your data only where we have a valid legal basis under data protection law:

• Conducting surveys and collecting responses (Survey Data) – Consent, Legitimate Interest
• Analysing responses to improve surveys and research – Legitimate Interest
• Sending you marketing communications (where opted in) – Consent
• Maintaining panel membership records and managing opt-outs – Legitimate Interest, Legal Obligation
• Notifying you of changes to our policies or services – Legitimate Interest, Legal Obligation

We do not collect special category (sensitive) personal data. We do not make decisions about you based solely on automated processing or profiling.

Sharing Your Personal Data

We may share your personal data with the following:
- Our Clients and Sponsors: the companies who commission our surveys (only in line with the consent you provide)
- Our Partners: businesses involved in survey delivery
- Data Processors: trusted suppliers who provide tools for survey hosting (e.g. Sogolytics) or analytics (e.g. Microsoft PowerBI)
- Legal authorities: if required by applicable law

Your data is only shared to the extent necessary for the purposes outlined in this notice. Your Marketing Data will only be shared for direct marketing where you have explicitly opted in.

We do not typically transfer personal data outside the UK or EEA. If such a transfer becomes necessary (e.g. for hosting or analysis tools), we ensure appropriate safeguards are in place in accordance with UK data protection law—such as Standard Contractual Clauses or equivalent protections.

If our business is sold or merged, personal data may be transferred under appropriate confidentiality terms.

Data Retention

We retain personal data only as long as necessary. Typical retention periods include:
- Survey responses: up to 24 months after participation
- Panel membership and consent records: up to 6 years
- Marketing contact data: until you opt out or withdraw consent

We periodically review data and delete or anonymise it when no longer required. If you'd like details of our retention policies, you can contact our Data Protection Officer.

Data Security

We implement appropriate technical and organisational safeguards to prevent unauthorised access, loss, misuse, or disclosure of your data.

Only authorised personnel and contractors have access to your personal data, and they are bound by confidentiality agreements. In the event of a data breach, we will notify you and relevant authorities as legally required.

Automated Decision-Making

We do not use your personal data to make decisions based solely on automated processing, including profiling, that would have a legal or similarly significant effect on you.

Your Legal Rights

You have the right to:
- Access your personal data (“data subject access request”)
- Request correction of inaccurate or incomplete data
- Request erasure (“right to be forgotten”) where applicable
- Object to processing based on our legitimate interests
- Restrict processing of your data in certain circumstances
- Request transfer of your data to you or a third party
- Withdraw consent at any time for any processing based on consent

To exercise any of these rights, contact our Data Protection Officer (details below). There is no fee to make a request, unless it is clearly excessive or repetitive.

We may need to verify your identity and may request additional information to help us respond effectively.

Email Opt-Out

To stop receiving marketing or research invitations from us, click the ‘unsubscribe’ link in any email or contact us directly.

Cookies and Website Tracking

Our website does not use cookies or tracking technologies. We do not collect personal data through your use of the website.

If this changes, we will update this notice and seek your consent where required.

Contacting Us

We have appointed a Data Protection Officer to oversee our data practices.

Email: duncan.arthur@longtermcolab.com

If you have any concerns about how we handle your data, you may also lodge a complaint with the Information Commissioner’s Office (ICO):

Address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: www.ico.org.uk

[Reviewed 1st August 2025]